Growth Marketing Manger

The role

This person will build lifecycle programs for both self-serve developer signups and enterprise accounts. They will manage activation, nurture journeys, segmentation, and webinar audience strategy using AI-accelerated workflows.

What you will do

• Own the developer journey from signup to first successful API call and repeat usage.
• Build product-triggered messaging and onboarding sequences.
• Own long-cycle journeys for enterprise accounts.
• Build education paths by persona, use case, and vertical.
• Develop programs to engage buying committees and reactivate dormant accounts.
• Own segmentation strategy across developers, enterprise buyers, and prospects.
• Set the quality bar for lifecycle copy, subject lines, and cadence.
• Own audience strategy, promotion, and follow-up for webinars.
• Build a lifecycle testing roadmap and performance reporting.
• Design AI-powered workflows for drafting, personalization, and segmentation.

Required qualifications

• 5+ years in lifecycle, growth, email, or marketing automation at a B2B technology company.
• Experience building both a self-serve product-led motion and an enterprise nurture motion.
• Deep craft in email.
• Experience using product behavior and account signals to trigger and personalize lifecycle programs.
• Credibility with a developer audience.
• Track record of improving activation, engagement, pipeline progression, or reactivation.
• Experience supporting webinars or virtual programs.
• Experimentation discipline.
• Analytics fluency.
• Working knowledge of deliverability fundamentals, consent, preference management, and list hygiene.
• Proven AI builder mindset with experience shipping automations and workflows using LLMs.

Nice to have

• Experience at an API-first or developer tools company with a free tier.
• Fluency with product analytics and event-triggered messaging based on usage data.
• Experience building PQL programs and partnering with Sales on product-led pipeline.
• SQL or comfort pulling and validating your own segments.
• Experience with enterprise buying committees and account-based nurture.
• Experience with webinar or virtual event platforms at scale.
• Familiarity with hybrid PQL and MQL models.
• Experience working in a high-growth environment where processes still need to be built.

Benefits

• Premium medical, dental, and vision coverage
• Monthly wellness benefit
• Monthly commuter benefit for SF team
• Reimbursement for eligible egg freezing and related medical expenses up to $15,000 lifetime maximum
• 16 weeks of fully paid parental leave
• Lunch and dinner served daily
• Office stocked with snacks, coffee, and health supplements
• Fresh bread from a local bakery every morning
• Weekly milk tea deliveries
• Monthly picnics
• Parties to celebrate wins

Before you apply

• We sponsor visas for exceptional candidates

About the company

Exa is building a search engine for the AI era. The company is a largely SF-based team of ~100.