Head of Marketing, APJ

The role

You will lead Exa's marketing across Asia Pacific and Japan by setting the regional strategy and managing the marketing budget. You will act as a player-coach to execute campaigns, manage field events, and drive pipeline through both product-led growth and account-based programs.

What you will do

• Own the regional marketing plan and APJ marketing budget
• Build go-to-market approaches for ANZ, Japan, Southeast Asia, and India
• Own APJ pipeline targets and build programs to create qualified opportunities
• Partner with APJ Sales, SDRs, and regional partners
• Drive product-led growth for developers and AI-native companies in the region
• Adapt Exa's global positioning for APJ buyers
• Select and manage agencies, event vendors, and marketing partners
• Hire and lead the APJ marketing team

Required qualifications

• 10+ years in B2B marketing at technology companies
• 3+ years leading marketing for APJ or a major part of it (ANZ plus at least one Asian market)
• Record of owning a regional pipeline number and budget
• Hands-on experience with both direct and partner-led go-to-market
• Strong sales partnership experience
• Deep field and event craft including conferences, executive dinners, and developer events
• Comfort with a technical product and technical buyers
• Experience building a region for a US-headquartered company
• Evidence of hiring and developing marketers
• Proven AI builder mindset with experience shipping automations or internal tools with LLMs

Nice to have

• Experience at a developer tools, API-first, cloud, or data infrastructure company
• Experience running product-led growth alongside an enterprise sales motion
• Japanese, Mandarin, or another regional language
• Relationships with regional cloud providers, systems integrators, or developer communities
• Experience launching a region from zero at an early-stage company

About the company

Exa is building a search engine for the AI era. The company is a largely SF-based team of ~100 people.