Expressable

Director of Paid Media

Remote. Posted a month ago

The role

The Director of Paid Media will own paid digital acquisition strategy, budget, and performance across Google, Meta, and emerging channels. This person will design A/B testing programs, manage budget allocation, and partner with marketing, product, and engineering teams.

What you will do

  • Own paid digital acquisition strategy, budget, and performance across Google, Meta, and emerging channels
  • Design and run a rigorous A/B testing program across ad creative, audiences, bidding strategies, and landing pages
  • Manage budget allocation by market and payer mix
  • Brief and iterate on ad creative with the designer and video editor
  • Strengthen attribution under HIPAA constraints
  • Partner with marketing, product, and engineering teams on sign-up flow experiments
  • Report weekly on spend, pipeline, and efficiency

Required qualifications

  • 7+ years in performance marketing
  • At least 3 years owning paid strategy and budget at a consumer or DTC company
  • Track record of driving efficient digital growth at meaningful scale
  • Deep hands-on expertise in Google Ads, Meta Ads Manager, and landing page testing tools (e.g., Unbounce)
  • Strong command of measurement (e.g., GA4, UTM governance, conversion APIs, offline conversions)
  • Clear understanding of the limits of platform attribution
  • Experience running disciplined A/B and multivariate tests

Nice to have

  • Healthcare or telehealth experience
  • Experience marketing under privacy or regulatory constraints (HIPAA, healthcare ad policies, restricted targeting)

Benefits

  • Exceptional paid time off policies including a winter break
  • 401k matching
  • Health insurance options
  • Company paid life, short-term disability, and long-term disability coverage
  • Remote work environment

Before you apply

  • Must be eligible to work in the United States
  • Not able to sponsor visas at this time
  • Employer participates in E-Verify

About the company

Expressable is a virtual speech therapy practice on a mission to transform care delivery and expand access to high-quality services. It is a fully remote organization.