Sales Lead - Los Angeles / SoCal

The role

You will own the Southern California market by building a pipeline from scratch and landing accounts. You will develop account-based strategies, represent the company at industry events, and eventually help hire and develop a team.

What you will do

• Own the Southern California market.
• Build a pipeline from scratch by identifying restaurant groups, hospitality operators, and multi-unit chains.
• Run account-based campaigns to open and close accounts.
• Develop a target account list and research key stakeholders.
• Build multi-threaded relationships within priority accounts.
• Execute a disciplined approach to winning new business.
• Represent Focal at industry events and build a local network in hospitality and food & beverage.
• Contribute to hiring decisions and onboarding future reps.
• Help define the playbook for how Focal sells in new markets.

Required qualifications

• 4–8 years of B2B sales experience
• Track record of owning complex, multi-stakeholder deals from prospecting to close
• Proven experience in account-based selling
• Deep familiarity with the Los Angeles, Orange County, and San Diego market
• Comfort with ambiguity
• Early management instincts
• Genuine enthusiasm for what Focal is building

Nice to have

• Existing relationships in hospitality, food & beverage, or real estate

About the company

Focal is a San Francisco-based robotics company creating an AI-enabled robotic heating system. The company has raised $5M in funding and has logged over 30,000 hours of live operation.