Market Development Representative

The role

You will generate qualified leads and create a pipeline for Account Executives by finding and engaging interested people and accounts. You will run signal-based outreach, reactivate existing databases, and help pilot account-based marketing programs.

What you will do

• Run signal-based outreach to people who have engaged with Limina
• Reactivate the existing database including dormant leads and closed-lost opportunities
• Give promising pre-MQL leads a personal touch
• Run winback and job-change sequences
• Help pilot the first account-based marketing program
• Work events end to end including booking meetings and following up
• Respond to inbound hand-raisers within one business hour
• Qualify leads through discovery calls and email
• Route qualified leads to the right AE and book meetings
• Maintain CRM accuracy

Required qualifications

• 1 to 2 years in a BDR, SDR, marketing, or customer-facing role
• Initiative to find people most likely to buy
• Curiosity to understand why buyers buy
• Technical comfort with data privacy, AI infrastructure, and enterprise deployment models
• Clear, concise, personalized writing
• Organization to juggle outreach, inbound queue, and event follow-up
• Low ego, high ownership

Nice to have

• Exposure to account-based marketing or intent-data tools

Benefits

• Base plus variable tied to sourced pipeline and qualified meetings
• Equity participation
• Comprehensive benefits

About the company

Limina is a contextual data intelligence platform built for the AI era. It governs sensitive data across the enterprise AI lifecycle through classification and redaction.