Demand Generation Associate

The role

You will join the marketing team to bring prospects into the funnel by planning, launching, and optimizing campaigns. This includes managing webinars, email programs, content promotion, events, and paid channels.

What you will do

• Execute integrated campaigns from brief to launch.
• Build emails, landing pages, and forms, and coordinate timelines.
• Run the webinar program end to end.
• Promote content across owned, earned, and paid channels.
• Support paid media with audience building, ad copy, and performance tracking.
• Grow the database by building and cleaning target lists.
• Coordinate event promotion.
• Own the logistics of the case study program.
• Turn campaign content and case studies into assets for reps.
• Build target lists and campaign materials for the ABM pilot.

Required qualifications

• 0 to 2 years in B2B marketing, demand generation, marketing operations, or a related role.
• Ability to take a campaign from idea to launch on a deadline.
• Analytical mindset comfortable with numbers.
• Clear, compelling copy for emails, landing pages, and ads.
• Comfortable working with customers and internal teams.
• Willingness to learn a technical product and understand data privacy, AI, and compliance.
• Low ego, high ownership.

Nice to have

• Familiarity with a marketing automation platform or CRM, such as HubSpot
• Experience with LinkedIn ads

Benefits

• Base plus variable
• Equity participation
• Comprehensive benefits

About the company

Limina is a contextual data intelligence platform built for the AI era. It governs sensitive data across the enterprise AI lifecycle through classification and redaction.