Product Marketing Lead

The role

You will shape how providers understand and adopt the product by owning the customer-facing product narrative. You will lead product launches, develop communication calendars, and partner with Product and Customer Success teams to drive adoption.

What you will do

• Own product positioning and messaging for provider-facing products and capabilities
• Lead launches end-to-end, coordinating messaging, education, and rollout strategy
• Develop and run the product communications calendar
• Create communications that demonstrate reduced work and improved patient outcomes
• Partner with Product and Customer Success to drive usage of underused capabilities
• Bring provider insights into product positioning and roadmap discussions
• Measure product awareness, adoption, and engagement using data and feedback

Required qualifications

• 5–10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role
• Track record of positioning and launching products
• Exceptional writing and storytelling skills
• Strong customer instincts
• Analytical judgment and comfort using product data, segmentation, experimentation, and customer feedback
• Track record of moving quickly and finding shortcuts to deliver on goals
• High NPS with former teammates

Benefits

• Meaningful equity
• Fully covered medical, vision, and dental insurance
• Memberships for One Medical, Talkspace, Teladoc, and Kindbody
• Unlimited paid time off (PTO)
• 16 weeks of parental leave
• 401K plan setup
• FSA option
• Commuter benefits
• DashPass
• Lunch at the office every day
• Dinner at the office after 6:30 pm

About the company

Forus is building an AI-powered network that connects doctors, pharmacies, payers, and biopharma to accelerate new science to patients. The platform automates complexity between prescribing medicine and patients starting treatment.