Event & Field Marketing Lead

The role

You will own the field marketing function end-to-end, including strategy, execution, and ROI analytics. You will determine event presence, build marketing playbooks, and build strategic relationships to grow the provider network.

What you will do

• Own the field marketing function end-to-end including strategy, execution, and ROI analytics
• Determine the level of presence for conferences, speaking opportunities, executive dinners, and sponsorships
• Maximize impact of events through planning, outreach, execution, and follow-through
• Build the field marketing playbook including processes, systems, and best practices
• Own event budgets, performance measurement, and pipeline attribution frameworks
• Build strategic relationships across industry organizations and ecosystem partners
• Lay the groundwork for Forus-owned events and executive gatherings

Required qualifications

• 8–10 years in field marketing, event marketing, or conference-driven demand generation
• Demonstrated track record of owning pipeline metrics including SQLs, CAC, and cost-per-demo
• Experience working alongside sales leadership
• Track record of moving quickly and finding shortcuts to deliver on goals

Nice to have

• Familiarity with healthcare and/or physician audience

Benefits

• Meaningful equity
• Fully covered medical, vision, and dental insurance
• Memberships for One Medical, Talkspace, Teladoc, and Kindbody
• Unlimited paid time off (PTO)
• 16 weeks of parental leave
• 401K plan setup
• FSA option
• Commuter benefits
• DashPass
• Lunch at the office every day
• Dinner at the office after 6:30 pm

About the company

Forus is building an AI-powered network that connects doctors, pharmacies, payers, and biopharma to accelerate new science to patients. The platform automates complexity between prescribing and treatment to help patients get medicine faster and cheaper.