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Clipping Lead
Santa Monica, CA. Posted 2 months ago
The role
The Clipping Lead will own and execute large-scale clipping campaigns to drive views and audience growth. This person will build systems for producing social clips and manage a network of clippers to amplify content across social platforms.
What you will do
- Own and execute large-scale clipping campaigns to drive views, engagement, awareness, and audience growth.
- Identify high-potential moments from livestreams, creators, community interactions, and platform activity.
- Build systems and workflows for producing and distributing high volumes of social clips.
- Recruit, manage, and activate a network of clippers.
- Develop relationships with high-performing clippers and expand the network.
- Create clear clipping briefs, guidelines, formats, and creative direction.
- Understand and optimize for algorithms across TikTok, Instagram, YouTube Shorts, X, and emerging platforms.
- Analyze content performance to identify successful formats, hooks, and distribution strategies.
- Iterate on clipping strategies based on performance data.
- Partner with creators, social, marketing, and community teams.
Required qualifications
- Proven experience developing and managing clipping campaigns at scale.
- Experience working with a social brand, creator, streamer, gaming organization, media company, or similar high-volume content environment.
- A track record of using clips to drive meaningful views, engagement, and channel growth.
- Deep understanding of how social algorithms determine distribution and reach.
- Strong understanding of what makes content earn the first view, retain attention, generate engagement, and get shared.
- Experience across TikTok, Instagram, YouTube Shorts, X/Twitter, and other social platforms.
- Strong instincts for identifying moments that have viral potential.
- Highly analytical and comfortable using performance data to inform creative and distribution decisions.
- Excellent understanding of meme culture, internet communities, gaming culture, and livestreaming.
- Extremely online.
- Ability to move quickly and capitalize on trends.
- Strong communication and relationship-building skills.
Nice to have
- An existing network of clippers
- You’ve built or scaled a clipping program from the ground up.
- You have a large, active network of clippers who consistently produce high-performing content.
- You’ve helped a brand, creator, streamer, or community generate millions or billions of organic views.
- You understand the difference between content that performs on TikTok versus YouTube Shorts versus Instagram versus X.
- You can look at a livestream and immediately identify the 5–10 moments that have viral potential.
- You understand that successful clipping involves the hook, edit, caption, timing, platform, distribution, and cultural context.
- You have strong meme literacy and an instinctive understanding of what the internet will care about next.
- You are passionate about gaming, livestreaming, creators, and social media.
Benefits
- Unlimited PTO.
- 401(k) plan with a match.
- Comprehensive medical, dental, and vision insurance.
- Paid company holidays.
- Competitive salary.
About the company
fav believes digital communities should be more than just spaces to watch content. Their platform is a place to connect, engage, and play, empowering creators by enhancing audience participation.