VP of Product Marketing

The role

The VP of Product Marketing will define how Droids are understood, evaluated, and adopted by engineering organizations. This person will shape narratives, positioning, and market stories to drive enterprise demand and support the sales team.

What you will do

• Own company and product positioning, messaging, and category strategy.
• Establish the product marketing team, operating model, priorities, and measurement framework.
• Develop launch plans, audience strategies, and adoption programs with cross-functional partners.
• Build understanding of buyers, users, competitors, and market dynamics to influence decisions.
• Equip revenue teams with narratives, pitch decks, competitive intelligence, and use cases.
• Translate technical workflows into outcome-driven narratives for leaders and developers.
• Set strategy and standards for product launches.
• Partner with leadership on keynotes, customer conversations, and analyst engagement.
• Define success metrics and use market feedback and revenue data to refine programs.
• Ensure customer-facing narratives reflect the company mission.

Required qualifications

• 10+ years of product marketing or related go-to-market experience.
• Leadership experience at a high-growth SaaS, AI, infrastructure, or developer-focused company.
• Track record of building and leading high-performing product marketing teams.
• Experience defining positioning and go-to-market strategy for technical products sold to enterprise customers.
• Deep understanding of complex enterprise sales cycles and enabling revenue teams.
• Exceptional writing, communication, and storytelling skills.
• Experience leading major product launches and coordinating cross-functional teams.
• Strong customer and market instincts with a data-informed approach.
• Ability to operate at both strategic and executional levels.
• Strong executive presence and ability to influence leadership.
• A passion for developers, AI, autonomy, and shaping a new category.

About the company

Factory builds the platform for self-improving software development to help enterprise engineering teams become autonomous software factories. The company has raised over $400M in total funding.