Factory

Product Marketing

San Francisco, CA. Posted 22 days ago

The role

This person will define how Droids are understood, evaluated, and adopted by engineering organizations. They will translate technical capabilities into business outcomes and build assets to accelerate deals.

What you will do

  • Drive product positioning, messaging, and category strategy across the engineering lifecycle.
  • Partner with Product, Sales, Solutions Engineering, Marketing, and BizOps to develop launch plans, audience strategies, and adoption programs.
  • Build a deep understanding of buyers, users, competitors, and market dynamics.
  • Enable enterprise growth and create narratives, pitch decks, competitive intelligence, solution briefs, use cases, and proof points.
  • Tell stories that create demand by translating technical workflows into outcome-driven narratives.
  • Lead product launches and set strategy and standards.
  • Shape executive and market narratives through keynotes, customer conversations, and analyst engagement.
  • Measure and improve impact using success metrics and market feedback.
  • Champion the Factory voice in customer-facing narratives.

Required qualifications

  • 5+ years of product marketing or related go-to-market experience, including experience at a high-growth AI, infrastructure, or developer-product company.
  • Experience defining positioning and go-to-market strategy for technical products sold to F500 and enterprise customers.
  • Exceptional writing, communication, and storytelling craft.
  • Meticulous attention to detail.
  • Ability to make sophisticated technical concepts compelling to business and technical audiences.
  • Experience leading major product launches and coordinating cross-functional teams.
  • Strong customer and market instincts with a data-informed approach to research and decision-making.
  • Ability to operate at both strategic and executional levels in a fast-moving environment.
  • Strong executive presence.
  • Ability to partner across Engineering, Product, Sales, and Marketing.
  • Collaborative and team oriented.
  • A passion for working at the frontier, developers, AI, autonomy, and shaping how a new category is understood and adopted.

About the company

Factory builds the platform for self-improving software development to help enterprise engineering teams become autonomous software factories. The company is backed by investors including Khosla Ventures, Sequoia, Blackstone, Ali Ghodsi, and Frank Slootman.