Factory

Marketing Operations Lead

San Francisco, CA. Posted 3 months ago

The role

You will own the buildout of the marketing operations function from the ground up. You will manage systems, workflows, data, and operating infrastructure to enable marketing to scale.

What you will do

  • Build and administer the marketing automation platform and other marketing technology stack.
  • Build scalable processes for campaign ops, lead management, lifecycle programs, attribution, etc.
  • Create clear documentation, governance, and measurement standards for the marketing ecosystem.
  • Own all the definitions and technical implementation of marketing-related data structures and metrics.
  • Build the operational foundation for product-led growth, including user journeys, lifecycle workflows, product signals, and marketing activation.
  • Translate business requirements into reliable automations, integrations, data flows, and processes.
  • Find novel ways to use Factory droids to streamline and scale marketing workflows.
  • Partner with the broader centralized GTM Strategy & Operations team.
  • Own privacy and compliance implementation for marketing (GDPR, CCPA/CPRA, etc.).
  • Design for scale while keeping the team lean, automated, and high leverage.

Required qualifications

  • 5+ years of experience in Marketing Operations or a related function.
  • Strong hands-on administration experience with Marketo or HubSpot.
  • Strong understanding of demand generation, lifecycle marketing, campaign operations, and marketing funnel measurement.
  • Experience administering and operationalizing Salesforce CRM.
  • Experience building marketing operations in an enterprise SaaS environment.
  • A technical mindset and the ability to learn and use new technologies quickly.
  • Experience designing systems and processes for a rapidly growing company.
  • Familiarity with GDPR, CCPA/CPRA and how it impacts marketing.
  • Comfort working cross-functionally with Marketing, Sales, Product, Data, Engineering, and Operations.
  • An operator’s mindset: you build, troubleshoot, document, and improve.
  • Strong AI fluency and a practical instinct for using AI to increase leverage.

About the company

Factory builds the platform for self-improving software development to help enterprise engineering teams become autonomous software factories.