VP of Revenue Marketing

The role

The Vice President of Demand Generation will build and lead a predictable, scalable growth engine. This leader will own demand creation, pipeline generation, and opportunity acceleration across the customer journey.

What you will do

• Build and execute a full-funnel B2B revenue marketing strategy.
• Lead and develop global demand generation, field marketing, and partner marketing teams.
• Own pipeline creation and acceleration targets, acquisition efficiency, conversion rates, and marketing contribution to revenue.
• Set the strategy for integrated programs across digital, events, partners, field marketing, and account-based channels.
• Connect sales-led and product-led growth by translating product usage, buyer intent, and account engagement into sales-ready opportunities.
• Define the enterprise narrative and segmentation strategy for Team and Enterprise plans.
• Establish a shared operating rhythm with Sales, Product, Product Marketing, Growth, Partnerships, and Customer Success.
• Build measurement, attribution, forecasting, experimentation, and reporting frameworks.
• Own annual and quarterly planning, including budgets, headcount, technology, agencies, and channel investment.
• Create a scalable global operating model.

Required qualifications

• 10+ years of B2B marketing experience
• 5+ years leading revenue or demand generation teams
• Experience leading global demand generation, field marketing, and partner marketing functions
• Proven success building B2B marketing functions and scalable pipeline programs in high-growth, early-stage environments
• Experience overseeing integrated programs that generate pipeline, accelerate opportunities, and grow customer relationships
• Deep understanding of sales-led and product-led growth
• Track record of building operating models, including planning processes, governance, measurement, and reporting
• Strong command of funnel metrics, attribution, forecasting, revenue analytics, and acquisition efficiency
• Experience managing significant budgets, marketing technology, agencies, and external partners
• Experience with CRM, HubSpot, marketing automation, intent, attribution, and analytics platforms
• Familiarity with data governance principles, including data ownership, deduplication, and sources of truth
• Experience applying AI to automate marketing workflows and accelerate execution

About the company

Factory builds the platform for self-improving software development to help enterprise engineering teams become autonomous software factories. The company has raised over $400M in total funding.