Factory
Customer Marketing
San Francisco, CA. Posted a month ago
The role
The Customer Marketing Lead will act as the voice of the customer in marketing. You will build the customer evidence engine, manage a customer advisory board, and develop programs to get customers speaking at events and conferences.
What you will do
- Own the customer evidence engine including case studies, stories, testimonials, and video.
- Build and run a customer advisory board.
- Get customers to speak at events, industry conferences, podcasts, and webinars.
- Build toward the first customer conference.
- Understand and activate large enterprise customers.
- Partner closely with Sales to provide references and stories.
- Feed customer insights back into positioning, category narrative, and product.
- Hire and build the team, starting with a case study and content lead.
- Show impact through evidence produced, references delivered, and influence on pipeline.
Required qualifications
- Led customer marketing, customer advocacy, or customer programs as the senior-most person in the function.
- Built programs rather than inherited them.
- Experience hiring and managing, or clear readiness to build a small team.
- Time at a company selling to large enterprises with complex, multi-stakeholder, long-cycle buying.
- Customer evidence personally produced such as case studies, customer video, or a reference program.
- Track record of working closely with Sales and getting enterprise customers to speak publicly.
- Comfort with a technical audience including engineering leaders, platform teams, and developers.
- Excellent judgment and discretion with customer relationships, unannounced logos, and pre-release news.
- Based in San Francisco and comfortable building together in the office five days a week.
Nice to have
- Deep knowledge of the AI coding-agent category
About the company
Factory builds the platform for self-improving software development to help enterprise engineering teams become autonomous software factories. The company is backed by investors including Khosla Ventures and Sequoia.