Regional Director, Mid-Market, NYC

The role

You will lead a Mid-Market sales team of 6-8 Account Executives selling to engineering organizations. You will own regional revenue, coach technical sales cycles, and help scale the New York City office.

What you will do

• Own Mid-Market team revenue and hit quarterly new-logo and expansion targets.
• Lead, hire, onboard, ramp, coach, and performance-manage a team of 6-8 Mid-Market AEs.
• Coach end-to-end Mid-Market cycles including pipeline generation, technical evaluations, and commercial negotiation.
• Run an accurate weekly forecast and a healthy, inspected pipeline.
• Help build and scale the playbook for outbound motion and conversion.
• Anchor the NYC office and establish in-person sales culture and rituals.
• Partner with CEO, Sales Engineering, Product, Engineering, Marketing, and RevOps.
• Model the work by getting in deals and talking to engineering leaders.

Required qualifications

• 6+ years in B2B SaaS sales
• 2+ years leading a quota-carrying team as a first-line manager
• Track record of personally carrying and exceeding quota before moving into leadership
• Proven success selling technical products to engineering buyers
• Experience building or scaling a team or office from an early stage
• Command of forecasting, pipeline inspection, and sales process
• Technical aptitude to coach evaluations and demos for DevEx and engineering buyers

Nice to have

• selling technical products (developer tools, DevOps, infrastructure, or platform software)
• Experience selling AI or agentic products to technical buyers
• Early-stage or founding GTM experience (Series A/B)
• An existing network among mid-market engineering leaders

About the company

Factory builds the platform for self-improving software development to help enterprise engineering teams become autonomous software factories. The company raised $200M at a $5B valuation in 2026.