Events Lead

The role

The Events Lead will build and lead the events function and define the company's events strategy. You will own the full portfolio of programs including flagship experiences, user conferences, and field marketing.

What you will do

• Own Factory's overall flagship events strategy and portfolio.
• Build, hire, lead, and develop the events team.
• Own and allocate the global events budget including forecasting, prioritization, reconciliation, and ROI.
• Set the annual events calendar and planning process.
• Define and own the events operating model, standards, playbooks, and measurement frameworks.
• Own portfolio-level agency and vendor relationships.
• Provide executive oversight of flagship programs.
• Partner cross-functionally across Marketing, Brand, Sales Enablement, People, Finance, Legal, and Executive Leadership.
• Champion the Factory voice across the entire events portfolio.

Required qualifications

• Experience building and leading an events function at a high-growth company, including hiring, managing, and developing high-performing teams.
• Proven track record owning a portfolio of flagship programs, managing multiple concurrent programs and stakeholders.
• Experience owning large, multimillion-dollar events budgets, including allocation across programs, forecasting, and ROI measurement.
• Strong track record aligning events to pipeline, revenue, and company priorities in close partnership with Sales and Marketing leadership.
• Experience negotiating and managing agencies, production companies, venues, and strategic vendors at scale.
• Excellent leadership, cross-functional influence, and executive communication skills.
• Comfort with event and marketing tools such as Salesforce, event management platforms, and registration tools.
• Willingness to travel for onsite production and execution of flagship events.

About the company

Factory builds the platform for self-improving software development to help enterprise engineering teams become autonomous software factories. The company raised $200M at a $5B valuation in 2026.