GTM Operations Engineer

The role

This person will own the execution layer of revenue systems and provide daily systems support for a GTM organization. They will build agentic workflows, manage data enrichment, and unblock sales teams using an AI-native revenue stack.

What you will do

• Create target lists and audiences for outbound, campaigns, and marketing programs
• Build custom, agentic workflows to enable BDR, AE, and AM teams
• Run data enrichment, hygiene, and processing in Clay and Salesforce
• Provide daily systems support and user management across the GTM stack
• Execute territory refinements and CRM build work
• Refine and improve GTM processes through system design and enablement
• Ensure new hires are setup and fluent in their tools

Required qualifications

• 3 to 5 years in GTM, revenue, or sales operations at a B2B software company
• Fluent in how revenue teams actually run
• Hands-on operator of a modern GTM stack including Salesforce administration, a sales engagement platform, and an enrichment tool
• Comfortable with APIs and webhooks
• Fluent with AI tools as a builder
• Systems-design mind with a service heart
• High ownership and low ego
• CPQ or quote-to-cash experience

Nice to have

• usage-based or PLG experience
• Clay strongly preferred
• SQL is a plus
• Workflow automation platforms (Gumloop, n8n, Zapier, Make)
• Data warehouse or rETL exposure (BigQuery, Hightouch, Census)
• Familiarity with the generative media or AI infrastructure space

Benefits

• Competitive salary and equity
• Learning and growth opportunities
• Health, dental, and vision insurance (US)
• Regular team events and offsites

About the company

fal is the generative media ecosystem powering the next generation of AI products. They build infrastructure, tools, and model access for developers and enterprises.