Growth Marketer

The role

This person will execute growth campaigns and run experiments across multiple channels to drive user acquisition and product adoption. They will work on SEO/AEO, content creation, and distribution to scale the generative media ecosystem.

What you will do

• Execute growth campaigns across organic, paid, partnerships, and third-party channels.
• Run growth experiments by testing new channels, messaging, and landing pages.
• Drive SEO and AEO by identifying search opportunities and optimizing content.
• Expand distribution through publications, newsletters, directories, and communities.
• Create growth content including landing pages, blog posts, and newsletters.
• Measure and optimize performance by tracking campaign performance and acquisition funnels.
• Build scalable growth systems for campaign execution and reporting.

Required qualifications

• 3-6 years of experience in growth marketing, digital marketing, performance marketing, or a similar role.
• Hands-on experience executing growth campaigns across multiple channels, with measurable results.
• Strong analytical instincts and comfort working with marketing analytics, attribution, conversion funnels, and experimentation.
• Familiarity with SEO, AEO, content marketing, and organic acquisition strategies.
• A strong writer with good creative instincts.
• Resourceful and experimental.
• Extremely high-agency, organized, and comfortable owning projects from idea to execution.
• Comfortable working cross-functionally with engineering, design, product, and creative teams.
• Excited about AI, creative technology, and generative media.

Nice to have

• You don't need to be an expert in every growth channel.

Benefits

• Interesting and challenging work
• A lot of learning and growth opportunities
• Visa sponsorship
• Relocation help to San Francisco
• Health, dental, and vision insurance (US)
• Regular team events and offsites

Before you apply

• We offer visa sponsorship and will help you relocate to San Francisco.

About the company

fal is the generative media ecosystem powering the next generation of AI products. They build infrastructure, tools, and model access for developers and enterprises.