Product Marketer, Infrastructure

The role

You will own positioning, messaging, and GTM strategy for Serverless, Compute, and future infrastructure products. You will turn technical capabilities into stories for developers and technical decision-makers.

What you will do

• Own positioning, messaging, and GTM strategy for Serverless, Compute, and future infrastructure products
• Turn deeply technical capabilities into clear, compelling stories for developers and technical decision-makers
• Develop competitive positioning across inference platforms, GPU clouds, hyperscalers, and in-house infrastructure
• Partner with Product and Engineering to bring market and customer insight into roadmap and product decisions
• Build demand-gen programs that drive product adoption, pipeline, and revenue
• Own SEO and AEO strategy for infrastructure
• Create technical blogs, benchmarks, product launches, solution pages, architecture explainers, demos, and sales enablement
• Work with customers to develop case studies and technical proof points
• Find stories inside engineering work and turn them into narratives

Required qualifications

• Deep enough technical fluency to earn the trust of engineers and infrastructure buyers
• Strong understanding of concepts like GPU infrastructure, inference, latency, throughput, autoscaling, distributed workloads, model serving, and training
• Exceptional writing and storytelling
• Experience taking technical products to market and translating product differentiation into demand
• Comfortable moving between strategy and execution
• Strong commercial instincts and a focus on adoption, pipeline, revenue, and measurable GTM outcomes
• High ownership and comfort operating in a fast-moving environment

Benefits

• Interesting and challenging work
• A lot of learning and growth opportunities
• Visa sponsorship
• Relocation help to San Francisco
• Health, dental, and vision insurance (US)
• Regular team events and offsites

Before you apply

• We offer visa sponsorship and will help you relocate to San Francisco

About the company

fal is the generative media ecosystem powering the next generation of AI products. They build infrastructure, tools, and model access for developers and enterprises.