Field Marketing Manager, Enterprise & ABM

The role

You will build and execute field marketing and ABM programs to drive pipeline and revenue. You will partner with Sales to create executive dinners, roundtables, and account-specific experiences.

What you will do

• Partner with Enterprise Sales to build field marketing plans aligned to priority accounts and revenue goals
• Own ABM events and experiences for priority accounts
• Own a portfolio of field programs including executive roundtables, dinners, and workshops
• Evaluate third-party conferences and sponsorship opportunities
• Build activation strategies around priority industry events
• Partner with Sales on account targeting, invitation strategy, and post-event follow-up
• Collaborate with Partnerships on co-marketing programs and joint events
• Build repeatable, lightweight programs for Sales to activate markets
• Manage event and program execution end-to-end including budgets, vendors, and logistics
• Measure program performance across engagement, pipeline, and revenue impact

Required qualifications

• 5+ years of experience in B2B field marketing, ABM, demand generation, or integrated marketing
• Experience building field marketing programs in close partnership with enterprise Sales teams
• Strong understanding of ABM and the enterprise buying journey
• A track record of executing events and experiences tied to account engagement, pipeline, or revenue objectives
• Strong commercial judgment and ability to prioritize programs based on business impact
• Experience managing budgets, vendors, agencies, and multiple programs simultaneously
• Strong project management skills and exceptional attention to detail
• Excellent communication and cross-functional collaboration skills
• Comfort operating independently and building new programs and processes from scratch
• A hands-on approach
• Ability to travel regularly based on the field calendar

Nice to have

• Experience marketing AI, developer tools, infrastructure, or another technical enterprise product
• Experience marketing to large strategic or named accounts
• Experience building executive programs or high-touch ABM experiences
• Experience working with technology or cloud partners on joint field programs
• Familiarity with Salesforce and marketing attribution/reporting

Benefits

• Interesting and challenging work
• A lot of learning and growth opportunities
• Visa sponsorship
• Relocation help to San Francisco
• Health, dental, and vision insurance (US)
• Regular team events and offsites

Before you apply

• We offer visa sponsorship and will help you relocate to San Francisco

About the company

fal is the generative media ecosystem powering the next generation of AI products. They build infrastructure, tools, and model access for developers and enterprises.