Product Marketer, Developer Platform

The role

You will own go-to-market for fal's developer platform, including Model APIs, fal Agent, and fal CLI. You will define the developer experience, tell the story of what can be built, and grow the community.

What you will do

• Own positioning, messaging, and GTM for fal's developer platform
• Lead launches for new models, features, APIs, and developer tools
• Grow awareness and adoption across developer and creator communities
• Turn new capabilities into compelling demos, tutorials, guides, workflows, and use cases
• Build a strong product voice across X, LinkedIn, YouTube, developer communities, and emerging channels
• Partner with Creative Engineering to identify trends and ship demos
• Develop customer and developer stories showcasing what people are building on fal
• Partner with Product and Engineering to bring market and community insights into roadmap decisions
• Work with Growth on SEO/AEO, lifecycle, and product-led growth
• Build relationships with developers, creators, startups, and ecosystem partners

Required qualifications

• Strong understanding of AI models, APIs, developer tools, and the generative media ecosystem
• Technical enough to use APIs, experiment with models, and work closely with engineers
• Exceptional product storytelling
• Strong instincts for social, content, demos, developer marketing, and community-led growth
• Deeply online and tuned into how developers and creators discover and share new AI products
• Comfortable creating things yourself, from writing a launch post to building a demo or publishing a technical guide
• Strong product instincts and curiosity about how developers actually use what we build
• Bias toward shipping, experimentation, and measurable growth

Benefits

• Interesting and challenging work
• A lot of learning and growth opportunities
• Visa sponsorship
• Relocation help to San Francisco
• Health, dental, and vision insurance (US)
• Regular team events and offsites

Before you apply

• We offer visa sponsorship and will help you relocate to San Francisco

About the company

fal is the generative media ecosystem powering the next generation of AI products. They build infrastructure, tools, and model access for developers and enterprises.