Product Marketing Manager (US)

United States, Remote. Posted a month ago

The role

The Product Marketing Manager will own strategic positioning, competitive differentiation, product launches, and the voice of the customer. You will translate complex product capabilities into narratives for enterprise buyers and collaborate with Product, Sales, Customer Success, and Leadership.

What you will do

Define and evolve core messaging, positioning, and value propositions across insurance and wealth management
Lead go-to-market strategy for new products and feature launches
Translate complex product capabilities into clear messaging for enterprise buyers
Partner with Product and Marketing to bring new capabilities and use cases to market
Develop customer-centric collateral including decks, one-pagers, case studies, and product pages
Partner with Sales and Customer Success to build enablement to win competitive deals
Analyze competitors, market trends, and buyer insights
Ensure internal teams are aligned on product updates and GTM priorities
Champion customer research and voice-of-customer initiatives
Develop customer stories and case studies

Required qualifications

5+ years of B2B SaaS Product Marketing experience, including ownership of product launches and go-to-market programs
Proven track record of positioning technical or workflow automation products for enterprise customers
Exceptional storytelling and communication skills
Experience building sales enablement and competitive intelligence programs
Strong cross-functional collaboration skills across Product, Sales, Customer Success, and Marketing
Deep curiosity about customers and how they evaluate and buy technology
Ability to operate both strategically and tactically in a fast-paced environment

Nice to have

Experience in financial services, insurance, wealth management, or other regulated industries
Technical proficiency or familiarity with APIs, workflow automation, or data platforms
Experience with AI-powered products
Background in high-growth B2B SaaS environments

Benefits

Competitive compensation and equity
HRA health plan
Unlimited PTO
Retirement: 401(k) plan
Company offsites

About the company

Feathery is the AI operating system for financial institutions. It provides financial agentic automation for clients like Tokio Marine, Sequoia Financial, and Cerity Partners.