Product Marketing Manager (Canada)

The role

The Product Marketing Manager will own strategic positioning, competitive differentiation, product launches, and the voice of the customer. You will translate complex product capabilities into narratives for enterprise buyers and collaborate with Product, Sales, Customer Success, and Leadership.

What you will do

• Define and evolve core messaging, positioning, and value propositions across insurance and wealth management
• Lead go-to-market strategy for new products and feature launches
• Translate complex product capabilities into clear messaging for enterprise buyers
• Partner with Product and Marketing to bring new capabilities and use cases to market
• Develop customer-centric collateral including decks, one-pagers, case studies, and product pages
• Partner with Sales and Customer Success to build enablement to win competitive deals
• Analyze competitors, market trends, and buyer insights
• Ensure internal teams are aligned on product updates and GTM priorities
• Champion customer research and voice-of-customer initiatives
• Develop customer stories and case studies

Required qualifications

• 5+ years of B2B SaaS Product Marketing experience
• Ownership of product launches and go-to-market programs
• Proven track record of positioning technical or workflow automation products for enterprise customers
• Exceptional storytelling and communication skills
• Experience building sales enablement and competitive intelligence programs
• Strong cross-functional collaboration skills across Product, Sales, Customer Success, and Marketing
• Deep curiosity about customers and how they evaluate and buy technology
• Ability to operate both strategically and tactically in a fast-paced environment

Nice to have

• Experience in financial services, insurance, wealth management, or other regulated industries
• Technical proficiency or familiarity with APIs, workflow automation, or data platforms
• Experience with AI-powered products
• Background in high-growth B2B SaaS environments

Benefits

• Competitive compensation and equity
• Health, dental, and vision coverage
• Unlimited PTO
• Stocked office pantry with snacks and ready-to-eat meals
• Company offsite to connect and recharge

About the company

Feathery is the AI operating system for financial institutions. It provides financial agentic automation for clients like Tokio Marine, Sequoia Financial, and Cerity Partners.