Demand Gen Marketer (US)

The role

The Demand Gen Marketer will own and scale pipeline generation efforts across multiple channels. This person will build campaigns, experiment with messaging, and work with Product Marketing, Sales, and Leadership to attract and convert customers.

What you will do

• Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships
• Build programs that generate qualified pipeline across target accounts in insurance and wealth management
• Translate product positioning into high-performing campaigns and messaging
• Own campaign calendars and ensure alignment with product launches and GTM priorities
• Drive inbound and outbound pipeline through creative and data-driven initiatives
• Partner with SDRs and AEs to support account-based and outbound strategies
• Optimize conversion across the funnel
• Manage and improve lead generation, routing, and nurturing processes
• Continuously test new channels, audiences, and messaging to improve performance
• Analyze campaign performance and optimize based on data and insights

Required qualifications

• 3–6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS
• Proven track record of driving pipeline and revenue through marketing programs
• Strong understanding of multi-channel marketing (paid, outbound, content, events, etc.)
• Data-driven mindset with experience analyzing and optimizing campaign performance
• Ability to operate both strategically and tactically in a fast-paced environment
• Strong collaboration skills across marketing, sales, and product teams
• Comfortable experimenting, iterating quickly, and learning from results

Nice to have

• Experience in financial services, insurance, or other regulated industries
• Familiarity with account-based marketing (ABM) strategies
• Experience working closely with SDR teams and outbound motions
• Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce)
• Background in high-growth B2B SaaS environments

Benefits

• Competitive compensation and equity
• HRA health plan
• Unlimited PTO
• Retirement: 401(k) plan
• Company offsites to connect and recharge

About the company

Feathery is the AI operating system for financial institutions. It is a fast-growing leader in financial agentic automation.