Field Marketing Specialist – North America (US)

The role

You will own the execution of North America field marketing programs including sponsorships, vendors, and onsite logistics. You will partner with Sales and Marketing to manage industry conferences, customer events, and executive programs to generate pipeline.

What you will do

• Own industry conferences and events end-to-end
• Manage multiple events simultaneously across timelines, budgets, vendors, and internal stakeholders
• Coordinate presence across conferences, customer events, executive dinners, roundtables, and webinars
• Partner with internal teams and external vendors for program delivery
• Align events with priority accounts, territories, and pipeline goals through Sales partnership
• Coordinate pre-event outreach and meeting-booking efforts
• Manage attendee and lead capture and ensure timely handoff and follow-up
• Keep Sales informed on event plans, attendee lists, meetings, leads, and follow-up actions
• Track and evaluate event success across attendance, MQLs, meetings, opportunities, and ROI
• Report on program performance to improve future events and investment decisions

Required qualifications

• 3–5 years of B2B field marketing or event marketing experience within enterprise SaaS/software
• Demonstrated experience personally owning conferences and events end-to-end
• Experience working closely with Sales/AEs and understanding how field marketing contributes to pipeline
• Experience running a mix of industry conferences and customer/prospect programs
• Excellent project management and organizational skills
• Commercial mindset and experience measuring event performance including MQLs, meetings, and ROI
• Proactive, resourceful, and comfortable taking ownership in a fast-moving environment
• Strong communication and cross-functional collaboration skills
• Ability and willingness to travel across North America for conferences and events

Nice to have

• Experience in fintech, financial services, insurance, or wealth management
• Experience with CRM, marketing automation, lead capture, or event tools such as HubSpot, Salesforce, or similar platforms
• Experience at an early-stage or high-growth B2B SaaS company
• Experience supporting account-based or executive engagement programs

Benefits

• Competitive compensation and equity
• HRA health plan
• Unlimited PTO
• Retirement: 401(k) plan
• Company offsites

About the company

Feathery is the AI operating system for financial institutions. It provides financial agentic automation for clients like Tokio Marine, Sequoia Financial, and Cerity Partners.