Sr. Director, Brand

The role

You will own the Felix brand and drive flagship integrated marketing campaigns from end to end. You will lead the Brand and Product Marketing team and set the 18-month brand strategy and calendar.

What you will do

• Own and drive flagship integrated marketing campaigns end to end
• Set the brand strategy and 18-month integrated marketing calendar
• Lead Product Marketing and go-to-market for product launches
• Manage the brand budget and track brand health and business numbers
• Lead PR, influencer and creator programs, brand partnerships and experiential
• Produce creative work within regulated category constraints
• Build and lead the Brand and Product Marketing team
• Work cross-functionally with Growth, Product, Clinical, and Data teams
• Present recommendations to the Founders and Executive Team

Required qualifications

• 10+ years in brand marketing at consumer or DTC brands
• Experience in product marketing or a role spanning both
• Experience at a tech startup or scale-up
• Track record of personally leading multi-million-dollar integrated campaigns across TV, digital, audio, out-of-home, social and PR
• Experience working on lesser-known brands
• Product marketing and GTM experience
• Hands-on experience with brand measurement
• Deep experience collaborating with cross-functional teams
• 5+ years managing teams, including senior individual contributors or managers
• A portfolio and specific examples of work

Nice to have

• Experience in healthcare, wellness, pharma, financial services or another highly regulated category
• Experience in the Canadian market
• Consumer subscription experience
• A point of view on how AI is changing brand & creative production, content and discovery (GEO)
• Experience building a brand from challenger to category leader
• Collaboration with in-house creative

Benefits

• Full medical, dental and vision benefits
• Maternity / paternity policy
• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
• Competitive compensation and stock option grant
• Remote first, work from anywhere in Canada - with optional office in downtown Toronto
• Large impact at an inflection-point company

About the company

Felix is a digital healthcare company that provides online treatment, prescription delivery and ongoing care for Canadians. Founded in 2019, it delivers care across categories such as weight loss, birth control, menopause, erectile dysfunction, acne, and longevity.