Lifecycle Marketing Manager

The role

You will develop and execute activation, engagement, retention and win-back initiatives. You will also own all transactional patient communications across email, push notifications, SMS, and in-app messages.

What you will do

• Own the strategy and implementation of lifecycle marketing and transactional journeys via email, push notifications, SMS, and in-app messages via Iterable.
• Develop a dynamic and personalised customer lifecycle experience tailored to user behaviours.
• Draft clear, succinct and persuasive copy for all customer communications.
• Regularly define and execute experiments to optimise journeys.
• Collaborate with product, design, engineering and analytics peers to align on objectives and execute strategy.

Required qualifications

• Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base.
• Experience with marketing automation platforms (e.g. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc) and related tools/languages (ex. HTML/CSS).
• An understanding of consumer acquisition, activation, engagement and retention strategies.
• A thoughtful, critical thinker who follows a systematic and rigorous approach to problem solving.
• An effective communicator and copy writer.
• Proven success working with cross-functional teams.
• Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to a robust analytical skillset

Benefits

• Full medical, dental and vision benefits
• Maternity / paternity policy
• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
• Competitive compensation
• Stock option grant
• Remote first, work from anywhere in Canada
• Incredible culture powered by an highly collaborative and high performing team
• Large impact at an early stage technology company
• Professional development opportunities, working closely with founders and senior leadership team

About the company

Felix is a digital healthcare company that provides online treatment, prescription delivery and ongoing care for Canadians. It is an end-to-end healthcare experience covering categories such as weight loss, birth control, menopause, erectile dysfunction, and acne.