Director of Marketing

The role

This person will lead the marketing function and build and execute marketing strategy for a food-as-medicine startup. They will manage the internal team, agencies, and vendors to drive conversion and support customer acquisition.

What you will do

• Build and execute the company's marketing strategy across its B2B2C business model
• Manage, coach, and develop the internal marketing team
• Lead hiring, agency selection, and vendor-management processes
• Develop and execute a conversion-rate optimization strategy across the patient journey
• Partner with sales to attract and retain surgeon customers
• Build inbound demand through content, search, social media, advertising, and other channels
• Lead brand initiatives across messaging, packaging, web, content, social media, public relations, advertising, events, and sales materials
• Develop and execute go-to-market strategies for new products and services
• Lead day-to-day relationships with creative, web, email, and other fractional partners
• Analyze performance and use data to guide recommendations and decisions

Required qualifications

• 4–8 years of progressive marketing experience, including ownership of cross-functional projects or campaigns
• Experience in consumer health, wellness, food, food-tech, nutrition, medical products, or another regulated consumer category
• Strong background in brand, consumer, product, or e-commerce marketing across B2B, B2C, or B2B2C business models
• Experience improving conversion through customer journey, content, website, email, e-commerce, or funnel experimentation
• Ability to translate complex clinical or technical information into clear, approachable consumer messaging
• Experience developing and managing multiple channels, including web, email, CRM, social media, search, public relations, events, and sales enablement
• Demonstrated success managing people, agencies, vendors, or fractional service providers
• Strong project-management skills with the ability to oversee multiple priorities and partners simultaneously
• Experience developing go-to-market strategies and launching new products or services
• Ability to analyze performance data, identify opportunities, and make recommendations based on results
• Excellent communication, collaboration, and relationship-building skills

Nice to have

• Experience working in a startup or growth-stage environment is strongly preferred
• Passion for improving health outcomes and helping shape the future of healthcare through nutrition

About the company

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. The role is for a venture-backed, food-as-medicine startup developing evidence-based nutrition products.