Retention Marketing Lead

The role

The Retention Marketing Lead will own the customer journey across email, SMS, and onsite touchpoints. This person will manage Klaviyo flows, segmentation, and strategy to drive retention revenue.

What you will do

• Own the customer journey across email, SMS, and onsite touchpoints.
• Audit the current program including Klaviyo flows, campaign cadence, and segmentation.
• Define and report on lead conversion, upsell rate, repeat purchase rate, LTV, list growth, and revenue.
• Build, rebuild, and maintain the full flow library in Klaviyo.
• Design the smart device onboarding and education sequence.
• Plan the email and SMS campaign calendar.
• Brief and QA creative with the Brand team and write or edit copy.
• Build a segmentation model for different customer bases.
• Run a continuous testing program across subject lines, send time, offer structure, content, and flow logic.
• Own list growth and capture via onsite forms, pop-ups, SMS opt-in, and lead magnets.

Required qualifications

• 4+ years running retention or lifecycle marketing for a DTC brand.
• At least two years as the primary owner of Klaviyo or an equivalent ESP for a list of several hundred thousand or more.
• Hands-on in Klaviyo building flows, segments, and reports.
• A track record of measurable results in flow revenue growth, repeat rate, cross-sell or upgrade rates, and list reactivation.
• Experience bringing a program in-house from an agency or fixing a half-built lifecycle setup.
• Comfortable with GA4, Shopify Analytics, Triple Whale or similar.
• Clear writer and communicator.
• Curious about AI tools and already using them in your own work.

About the company

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. The client is a health and fitness wearables company for people who live active, intentional lives.