Senior Demand Generation Manager

The role

You will own the campaign demand engine including webinars, nurture tracks, email programs, and content distribution. You will manage these channels to build pipeline across market segments.

What you will do

• Own the webinar program including content, production, promotion, and follow-up.
• Design and ship segmented nurture and lifecycle tracks.
• Manage email campaigns for content launches and product announcements.
• Own content syndication, distribution, and segmentation.
• Orchestrate with the ABM lead to provide campaign air cover.
• Partner on the demand side of events including promotion and registration.
• Report on pipeline created and influenced by programs.
• Use AI to multiply output and build agentic monitoring for campaign performance.

Required qualifications

• 6+ years in B2B demand generation, campaign marketing, or lifecycle marketing.
• Experience with programs contributing to quarterly pipeline targets in the eight figures.
• Full-funnel thinking.
• Deep hands-on experience with webinars, nurture, and email at scale.
• Fluency in HubSpot or a comparable marketing automation platform.
• A specific, demonstrable AI practice in campaign execution.
• Comfort in the seams working with ABM, content, ops, and sales.

Nice to have

• Professional services, accounting, audit, or fintech experience

About the company

Fieldguide is the AI platform for audit and advisory firms. They are a Series C company helping firms build agentic firms.