Richmond Sales Leadership

The role

A Sales Leader will own a defined territory as a player-coach. You will manage your own book of accounts while coaching and developing a small team of sales reps to drive admission growth.

What you will do

• Own and grow a defined territory with a focus on high-value referral sources
• Manage your own book of 20–30 key accounts while overseeing rep coverage
• Build facility relationships with discharge planners, case managers, and facility leadership
• Coach 2–5 reps through weekly 1:1s, ride-alongs, and pipeline reviews
• Set clear activity expectations and hold the team accountable to performance metrics
• Partner with your RSM to recruit and onboard new reps
• Lead weekly pipeline reviews to forecast and manage opportunities
• Track leading and lagging indicators
• Report territory performance to your RSM
• Implement the RSM's market penetration plan at the territory level

Required qualifications

• 5+ years of home health sales experience
• Proven track record of meeting or exceeding quota
• 1+ year in a player-coach, team lead, or sales management role, or demonstrated experience mentoring peers
• Proven ability to build relationships with facility-level decision-makers

Nice to have

• Hospice sales experience in addition to home health
• A track record of building and expanding referral networks
• Experience recruiting or screening sales talent
• Mentored junior reps who went on to become top performers
• Established facility relationships in Richmond

Benefits

• Competitive paid time off (PTO)
• Flexible scheduling
• Mileage reimbursement
• Comprehensive health insurance
• Dental and vision insurance
• Life insurance

About the company

fira-health is building a new kind of home health company that uses technology to remove administrative burden. They automate back-office work to focus on getting patients seen.