GTM Engineer, Marketing & SDR

The role

You will design, operate, and improve the systems powering marketing and SDR motions. This involves architecting the marketing tech stack and ensuring tools like HubSpot and Salesforce work together to drive pipeline.

What you will do

• Design and maintain the architecture of the marketing tech stack
• Build and maintain integrations across HubSpot, Lemlist, Clay, Harmonic, and Zapier
• Design lifecycle, nurture, and messaging automations
• Ensure enrichment data and engagement signals flow between marketing and sales systems
• Partner with SDRs and marketing leadership to support outbound and campaign workflows
• Design and maintain MQL to SDR to AE routing and handoff logic
• Build and operate campaign infrastructure for demand gen programs
• Support onboarding and training for SDRs on tools and automations
• Maintain HubSpot as a clean system of record
• Build and maintain reporting for funnel performance and campaign impact

Required qualifications

• 3–5 years in Marketing Operations, Engineering, or GTM Ops with real ownership of automation
• Strong, hands-on HubSpot experience at admin or architect level
• Experience managing a github repo
• Working fluency in Salesforce
• Experience designing SDR operational workflows including sequencing, routing, and handoff logic
• Comfortable with scripting, webhooks, or APIs to connect systems and build automation
• Strong systems mindset

Nice to have

• SQL literacy for campaign/funnel reporting
• Experience with messaging or personalization tooling

About the company

Fireworks is a platform for specialized intelligence that enables companies to build, train, and serve AI models. It is a Series D company valued at $17.5 billion.