Fireworks

Senior Manager, Customer Marketing

United States, Remote. Posted 4 days ago

The role

You will market Fireworks through customers by putting their voices, results, and stories in front of buyers. You will build advocacy programs, customer stories, and reference programs to support sales and expansion.

What you will do

  • Build an advocacy program for engineers, ML practitioners, and executives
  • Find advocates through Sales, DevRel, and product usage signals
  • Build a reference program for complex enterprise deals
  • Recruit executive advocates like CIOs and CTOs
  • Set up peer-to-peer moments such as executive reference calls and site visits
  • Supply customer references for analyst evaluations and peer sites
  • Tell customer stories through technical deep dives and business outcomes
  • Build a library of stories for the website, sales decks, and launches
  • Spotlight customers and their wins across company channels
  • Co-market with customers through joint announcements and webinars

Required qualifications

  • 7+ years in B2B marketing
  • 4+ years leading customer marketing, advocacy or reference programs at a SaaS, cloud, data or developer-tools company
  • Experience building an advocacy program from scratch
  • Experience running advocacy and references for large, global enterprise customers
  • Credibility with senior executives
  • Ability to get customer stories approved at large companies through legal, PR and brand review
  • Comfort with technical buyers
  • Track record of customer proof that helped sales teams win and expand enterprise deals
  • Strong partnerships with Sales, Product Marketing, and Customer Success
  • Excellent writing and editing

Nice to have

  • Experience in AI, ML infrastructure, data platforms or cloud infrastructure
  • Built or run a developer community, champions or MVP-style program
  • Launched and run a Customer Advisory Board with enterprise executives
  • Experience supplying customer references for analyst evaluations
  • Hands-on with advocacy and reference platforms (for example Influitive, UserEvidence, SlapFive or Champion) and CRM tools like Salesforce or HubSpot
  • Video production or podcast experience
  • You've hired and managed a small team

Benefits

  • Solve Hard Problems
  • Build What’s Next
  • Ownership & Impact
  • Learn from the Best

About the company

Fireworks is a platform for specialized intelligence that enables companies to build, train, and serve AI models. It is a Series D company valued at $17.5 billion.