Senior Lifecycle Marketing Manager

The role

You will build and scale customer journeys across product-led and sales-led motions. You will own the strategy and execution of personalized lifecycle experiences using email, in-product messaging, web, and AI-powered touchpoints.

What you will do

• Design and own lifecycle strategy from lead nurture to advocacy.
• Build scalable lifecycle programs to accelerate pipeline and product adoption.
• Develop lifecycle frameworks for self-serve and enterprise customer journeys.
• Build and optimize nurture programs for prospects, users, and existing customers.
• Create personalized experiences across email, in-product messaging, and web.
• Partner with Product, Sales, Customer Success, and Growth Marketing.
• Build lifecycle programs to nurture audiences, re-engage leads, and onboard users.
• Own lifecycle communications for product launches and GTM campaigns.
• Build a culture of experimentation and design experimentation frameworks.
• Leverage AI to improve personalization, content generation, and segmentation.

Required qualifications

• 8+ years of experience in Lifecycle Marketing, Customer Marketing, Growth Marketing, Product Marketing, CRM, or Product Growth within a high-growth B2B SaaS company.
• Experience building lifecycle programs across both product-led and sales-assisted customer journeys.
• Proven success developing nurture programs, onboarding experiences, customer engagement initiatives, and expansion campaigns.
• Hands-on experience with modern marketing automation platforms such as HubSpot, Marketo, Braze, Customer.io, Iterable, or similar platforms.
• Strong understanding of audience segmentation, lifecycle operations, email best practices, marketing automation, and customer journey orchestration.
• Experience partnering cross-functionally with Product, Sales, Customer Success, Engineering, Product Marketing, and Analytics.
• Strong analytical mindset with experience using experimentation, customer insights, and behavioral data to optimize lifecycle performance.
• Excellent communication and content development skills.
• Comfortable building new systems, processes, and programs in fast-moving, ambiguous environments.

Nice to have

• Experience at a developer-focused, infrastructure, cloud, or AI platform company.
• Experience supporting both PLG and enterprise sales motions.
• Experience with product analytics platforms such as Amplitude, Mixpanel, Heap, or similar tools.
• Familiarity with AI-powered personalization, agentic workflows, or LLM-driven customer experiences.
• Experience supporting usage-based or consumption-based business models.
• Experience with customer journey orchestration, experimentation, personalization, or CDP platforms.

Benefits

• Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure.
• Build What’s Next: Work with bleeding-edge technology.
• Ownership & Impact: Join a fast-growing team where work directly shapes the future of AI.
• Learn from the Best: Collaborate with world-class engineers and AI researchers.

About the company

Fireworks is a platform for specialized intelligence that enables companies to build, train, and serve AI models. It is a Series D company valued at $17.5 billion.