Field Marketing Manager, EMEA

The role

You will develop and execute the EMEA field marketing strategy to align with sales priorities and pipeline goals. You will plan and produce various hosted events, including executive experiences, trade shows, and user conferences.

What you will do

• Develop Fireworks AI's EMEA field marketing strategy.
• Conceptualize and produce end to end planning and execution of hosted events.
• Build pre-event, day-of, and post-event engagement strategies.
• Partner with sales leadership on territory and account-level strategy.
• Track and report on program ROI to marketing and sales leadership.
• Mentor and provide guidance to junior field marketing team members.

Required qualifications

• 7+ years of field marketing or event marketing experience in B2B SaaS or B2B tech.
• Experience partnering with sales leadership and AE's to develop territory-level event strategies and account-based marketing motions.
• Proven ability to manage complex, multi-event portfolios simultaneously across diverse program types.
• Strong cross-functional collaborator.
• Strong written and verbal communication skills.
• Comfortable with data and analytics.
• Proficiency in CRM and marketing automation software.
• Salesforce is required.

Nice to have

• Experience at a startup or hyper-growth company
• Experience within the EMEA region
• Experience delivering both in-person field events and larger-scale user conferences, including flagship events (500+ attendees)
• Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams
• Marketo experience

About the company

Fireworks is a Series D company providing a platform for specialized intelligence to build, train, and serve AI models. The company is valued at $17.5 billion.