Head of Product Marketing

The role

The Head of Product Marketing owns the company positioning, category narrative, and product launch leadership. This person builds the messaging foundation and arms the GTM team to win across priority segments.

What you will do

• Own Fireworks positioning, category narrative, and messaging architecture
• Translate messaging architecture into segment-specific narratives
• Own end-to-end go-to-market for major product launches
• Lead launch tiering, sales enablement, press and analyst strategy, and customer evidence
• Own the competitive program including battlecards and win/loss analysis
• Provide deal support for top opportunities
• Own sales enablement curriculum for new and existing reps
• Manage a structured listening function across customers, prospects, and analysts
• Build and lead a small PMM team

Required qualifications

• 10+ years in product marketing
• 5+ years in a senior or leadership role
• Experience scaling PMM at a developer or infrastructure company
• Track record at a technical infrastructure company (databases, observability, AI/ML platforms, dev tools)
• Ability to translate deeply technical concepts into developer and executive narratives
• Bias toward shipping over polishing
• Operational instincts to run a structured launch process
• Fluency in competitive analysis
• Experience marketing to multiple buyer profiles simultaneously, including technical practitioners and economic buyers

Nice to have

• Past experience marketing to AI/ML practitioners or ML platform buyers
• Background as a former product manager or technical practitioner
• Experience working closely with a founder-led narrative
• Familiarity with open source go-to-market motions

Benefits

• Solve Hard Problems
• Build What’s Next
• Ownership & Impact
• Learn from the Best

About the company

Fireworks is a Series D company providing a platform for specialized intelligence to build, train, and serve AI models. The company is valued at $17.5 billion.