Senior Account Executive, Marketer Direct

The role

This person will build and grow relationships with brand marketers to drive adoption of Adaptive Marketing Experiences. They will manage a sales pipeline, navigate complex stakeholder groups, and help build the brand marketer playbook.

What you will do

• Build a portfolio of brand relationships and own an associated revenue target
• Build and manage a pipeline from the first conversation through close
• Turn brand relationships into commercial opportunities
• Create urgency and establish clear paths to close in an emerging category
• Navigate objections, procurement processes, and complex stakeholder groups
• Prospect into new brands, teams, and opportunities within existing relationships
• Educate brands on Firsthand's products and the shift toward agentic marketing experiences
• Translate emerging and complex technology into a compelling commercial story
• Identify patterns across brand marketers and translate them into repeatable use cases
• Bring market feedback into Firsthand to sharpen positioning, products, and commercial strategy

Required qualifications

• Proven track record of owning a revenue target and closing complex deals with a hunter mentality
• Extensive B2B sales experience, ideally within martech or a related technology category with experience in paid search, SEO, or landing page optimization
• Deep experience selling to brand marketers, including teams focused on search, landing page conversion, and innovation
• Demonstrated ability to hunt for new business and expand existing accounts
• A strong closer who knows how to move a deal from enthusiasm to commitment
• Experience selling emerging or complex products that require education and consultative selling
• Ability to navigate complex organizations and influence stakeholders, from practitioners to senior executives
• Strong commercial judgment and the ability to identify and prioritize high-value opportunities
• A strong sense of ownership and urgency
• Comfort operating in an early-stage environment where the playbook is still being built

Nice to have

• Established relationships with brand marketers and the ability to activate those relationships commercially especially in the B2B tech vertical

About the company

Firsthand has built the first AI-powered Brand Agent platform, transforming the way marketers and publishers engage consumers through their own AI agents. The company is headquartered in NYC.