Senior Sales Executive, Sales CRM

The role

You will sell Flai's AI-native sales CRM to new dealership groups and expand existing relationships. You will manage the full sales cycle from prospecting and demos to negotiation and closing.

What you will do

• Prospecting, discovery, tailored demos, pilot design, commercial proposals, negotiation and close
• Build your own pipeline and partner with customer success on expansion opportunities
• Assess store handling of lead response, appointments, sales follow-up, customer records, team activity and reporting
• Connect the proposed CRM change to measurable business outcomes
• Address incumbent contracts, adoption risk, data migration, integrations, change management and rollout sequencing
• Define stores, users, lead sources, human and AI responsibilities, success measures, owners and decision dates
• Build a path from the first store to a group rollout
• Keep HubSpot pipeline and forecasts accurate
• Hand signed customers to implementation and customer success
• Bring customer and competitive feedback to product and the founders

Required qualifications

• Direct experience personally selling automotive sales CRM, either currently or within the past 12 months
• A record of closing deals with dealerships and dealer groups
• Deep knowledge of dealership sales and BDC workflows
• Experience earning trust across store leadership and group stakeholders
• Strong discovery, demos, objection handling and commercial judgment
• Discipline to run a remote sales process
• Willingness to travel when it advances a deal
• Initiative to prospect and build in an early-stage environment
• Three or more years in a quota-carrying automotive CRM sales role

Nice to have

• Dealership operating experience
• Multi-rooftop rollouts
• Competitive displacement wins
• A strong dealer network

About the company

Flai is building the leading AI-native CRM for car dealerships. The company is backed by Toyota Ventures, Gulf States Toyota, and the Findlay Automotive Group.