Content Creator, FloBikes

The role

This person will lead the day-to-day content strategy and execution for FloBikes. They will create social content from live cycling events and storylines to drive viewership and subscriptions.

What you will do

• Own the day-to-day social content strategy and execution for FloBikes
• Create content plans around live programming and storylines
• Identify compelling narratives before major events
• Cover live events in real time by clipping and publishing content
• Turn full-event replays into highlights, short-form clips, and compilations
• Manage FloBikes social channels
• Use performance data and audience insights to refine content strategy
• Look for opportunities to increase social and video monetization
• Assign and coordinate work with freelancers and external resources
• Collaborate with marketing, design, production, rights, and sales teams

Required qualifications

• Deep knowledge of professional cycling, including athletes, teams, events, disciplines, major storylines and cycling culture
• Strong experience creating social-first sports content, particularly short-form video and real-time event coverage
• Demonstrated ability to identify compelling moments from live events and quickly turn them into engaging social content
• Strong understanding of how to build anticipation and narratives around live sports
• Experience managing social channels and making day-to-day editorial and programming decisions
• Strong video instincts
• Experience using analytics to understand content performance
• Strong understanding of how social and digital content contributes to audience growth, live viewership and subscription acquisition
• Familiarity with social and video monetization strategies
• Ability to work effectively in a fast-paced, live-events-driven environment, including nights and weekends
• Highly organized, proactive and comfortable owning projects from idea through execution
• Strong collaborator

Benefits

• Flexibility at work
• All-hands events hosted in Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and team-building and social events
• Company donation to youth teams and leagues that employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week

About the company

FloSports is a sports media company providing live event coverage, news, highlights, and stats. It consists of over a dozen sport verticals and hundreds of streaming partners.