Director, Content (FloTrack)

The role

This leader will lead the content strategy and day-to-day creative operations of FloTrack. They will grow the audience, strengthen content authority, and drive subscription acquisition for track and field, cross country, and road/trail racing coverage.

What you will do

• Provide hands-on creative leadership at priority FloTrack events.
• Establish a credible and authoritative voice for FloTrack.
• Own and execute FloTrack's content strategy and annual content calendar.
• Lead coverage planning for major competitions and athlete storylines.
• Develop and execute content strategies to grow audience and drive business results.
• Partner with Sales, Marketing, and Live Production teams.
• Lead, coach, and develop the FloTrack content team.
• Oversee day-to-day content operations, workflows, and staffing.
• Develop and manage content budgets including travel and freelance contributors.
• Build relationships with athletes, coaches, and industry personalities.

Required qualifications

• 7+ years of experience in digital media, content, or a related field, including meaningful people-management experience.
• Demonstrated success developing and executing content strategies that drive measurable audience growth and engagement.
• Strong knowledge of the track and field landscape, including major competitions, athletes, and governing bodies.
• Proven ability to lead, motivate, and develop teams.
• Exceptional content judgment, storytelling instincts, and understanding of digital content production.
• Experience managing budgets, prioritizing resources, and overseeing multiple simultaneous projects.
• Strong analytical skills and the ability to translate performance data into actionable content strategies.
• Excellent communication, organizational, relationship-building, and problem-solving skills.
• Ability to work in a fast-paced, deadline-driven environment, including occasional nights, weekends, and travel.
• Experience developing and launching original content concepts and creative franchises.
• Experience leading content and creative coverage of major live sporting events.
• Proven experience leading and developing creative teams.

Nice to have

• Experience leading content teams within a sports media organization.
• Established relationships within the track and field community.
• Experience developing content strategies that support subscription-based digital media businesses.
• Strong understanding of organic social media, SEO, audience development, and digital video distribution.
• Experience managing coverage of major international, collegiate, or professional sporting events.
• Familiarity with content monetization, branded content, and cross-functional commercial partnerships.
• Proven experience developing platform-specific video and social content strategies, particularly on YouTube.

Benefits

• Flexibility at work
• All-hands events hosted in Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and team-building and social events
• Company donation to youth teams and leagues that employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week

About the company

FloSports is a world-class sports media company that provides live event coverage, breaking news, highlights, stats, rankings, and profiles. It is creating a home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, and wrestling.