Senior Analyst, New Business Development

The role

The Senior Analyst will identify, evaluate, and advance new sports, media rights partnerships, and revenue opportunities. This person will build market theses, develop business cases, and evaluate deal economics to support decision-making.

What you will do

• Analyze audience behavior, participation trends, media consumption, competitive offerings, and emerging sports categories.
• Assess potential subscription, advertising, sponsorship, event, and distribution revenue.
• Conduct market mapping to identify underserved sports and emerging audience opportunities.
• Maintain market intelligence on rights availability, pricing benchmarks, competitors, and prospective partners.
• Partner with leaders to identify emerging trends, size and value new opportunities, and assess barriers.
• Build and maintain a prioritized pipeline of sports, rights holders, events, and strategic partners.
• Develop target lists, opportunity theses, deal proposals and present recommendations to senior leadership.
• Build business cases for prospective rights acquisitions and partnerships and evaluate alternative deal structures.
• Evaluate prospective media rights agreements by modeling audience growth, revenue, costs, and expected returns.
• Review the performance of recently launched partnerships against approved business cases.

Required qualifications

• 4+ years of experience in media-rights acquisition, business development, corporate strategy, investment analysis, transaction advisory, or strategy consulting.
• Strong understanding of business valuation, deal economics, revenue modeling, scenario analysis, and investment decision-making.
• Ability to manage multiple active opportunities, diligence workstreams, and time-sensitive executive requests.
• Understanding of subscription metrics including acquisition, plan mix, pricing, retention, churn, renewal behavior, and customer lifetime value.
• Ability to synthesize complex information into concise, decision-oriented narratives.
• Strong business judgment, intellectual curiosity, and the ability to prioritize the most material drivers.
• Experience using generative AI and automation tools to accelerate market research, opportunity screening, diligence, financial analysis, or deal preparation.
• Ability to work independently, challenge assumptions constructively, and develop recommendations supported by data.
• Advanced proficiency in Microsoft Excel and/or Google Sheets, including formulas, pivot tables, data validation, scenario modeling, and executive-ready charts.

Nice to have

• Experience with business intelligence, data visualization, CRM, planning, or financial-reporting platforms; familiarity with tools such as Salesforce, Tableau, Looker, Power BI, or similar platforms i
• Experience in streaming media, live sports, digital media, entertainment, or subscription businesses.
• Familiarity with sports-rights partnerships, live production, video technology, or direct-to-consumer platforms.
• Experience working in a growth stage company.

Benefits

• Flexibility at work
• All-hands events hosted in beautiful Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week

About the company

FloSports is a sports media company providing live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. The company invests in an ecosystem consisting of over a dozen sport verticals and hundreds of streaming partners.