Senior Director of Performance Marketing

The role

The Senior Director of Performance Marketing will own paid acquisition strategy, investment, and results across Paid Search and Paid Social. This person will manage a small team of channel managers and set the direction for growth and investment decisions.

What you will do

• Set and deliver the paid acquisition strategy for subscriber and revenue growth.
• Lead annual, quarterly, and monthly paid media planning and budget allocation.
• Provide Paid Search leadership by auditing and optimizing Google Ads and Microsoft Advertising.
• Manage and develop a small team of channel managers.
• Direct investment across the sports portfolio based on seasonal demand.
• Partner with Business Intelligence and Finance to connect investment to subscriber growth and revenue.
• Set the testing agenda for channels, bidding, audiences, creative, and landing pages.
• Build reliable operating practices for forecasting, reporting, and campaign QA.
• Lead AI adoption within paid media to improve planning and execution.
• Drive cross-functional action with Integrated Marketing, Product, and Creative teams.

Required qualifications

• 12+ years of progressive experience in performance or acquisition marketing.
• At least 3 years of direct people-management experience leading a small team.
• Deep, recent hands-on expertise in Google Ads and Microsoft Advertising.
• Strong Paid Social expertise, particularly Meta.
• Proven ownership of substantial paid media budgets.
• Demonstrated judgment in scaling acquisition while maintaining efficiency.
• Demonstrated experience identifying opportunities for AI and turning them into working tools or workflows.
• Strong command of attribution, customer acquisition cost, return on ad spend, and customer lifetime value.
• Experience translating complex performance data into clear recommendations for senior leadership.
• Track record of improving team performance through coaching and prioritization.
• Strong organization, follow-through, and comfort taking responsibility for outcomes.

Nice to have

• Experience in subscription businesses, streaming, digital media, sports, or another highly seasonal business.
• Experience allocating investment across multiple brands, product lines, or customer segments.
• Experience designing incrementality tests or applying media mix modeling findings to budget decisions.
• Current or previous Google Ads and/or Microsoft Advertising (Bing) certifications

Benefits

• Flexibility at work
• All-hands events hosted in Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week

About the company

FloSports is a sports media company providing live event coverage, news, highlights, and stats. It consists of over a dozen sport verticals and hundreds of streaming partners.