Director of Performance Marketing

The role

The Director of Performance Marketing will lead paid subscriber acquisition across Paid Search and Paid Social. This hands-on leadership role involves managing a small team of paid media managers and owning channel performance, budgets, and campaign execution.

What you will do

• Own paid acquisition performance for Paid Search and Paid Social.
• Lead Paid Search execution including building, auditing, and optimizing campaigns.
• Manage budgets and forecasts, reallocating investment based on demand and performance.
• Manage and coach a small team of paid media managers.
• Diagnose and address performance gaps by reviewing results daily and weekly.
• Plan for sports seasons and major events including weekend and holiday support.
• Run disciplined tests across search tactics, audiences, creative, landing pages, and offers.
• Apply AI to campaign operations to improve workflows and efficiency.
• Connect acquisition to subscriber value using CAC, ROAS, and LTV data.
• Work with Integrated Marketing and Creative to align priorities and asset needs.

Required qualifications

• 8+ years of progressive experience in performance or acquisition marketing.
• At least 3 years of direct people-management experience leading a small team.
• Deep, recent hands-on Paid Search experience in Google Ads and Microsoft Advertising.
• Strong working expertise in Paid Social, particularly Meta.
• Proven ownership of substantial paid media budgets.
• Strong analytical skills to distinguish campaign, tracking, demand, and conversion issues.
• Recent experience building or co-developing AI-powered tools or workflows for paid media execution.
• Experience using attribution, customer acquisition cost, return on ad spend, and customer lifetime value.
• Strong organization and follow-through across multiple campaigns and deadlines.
• Clear communication, sound judgment, and accountability.

Nice to have

• Experience in subscription businesses, streaming, digital media, sports, or another highly seasonal business.
• Experience supporting multiple brands, product lines, or customer segments.
• Experience with incrementality testing, marketing measurement, or media mix modeling.
• Current or previous Google Ads and/or Microsoft Advertising (Bing) certifications.

Benefits

• Flexibility at work
• All-hands events hosted in Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week

About the company

FloSports is a sports media company providing live event coverage, news, highlights, stats, rankings, and profiles. The company invests in an ecosystem of over a dozen sport verticals and hundreds of streaming partners.