PR Account Manager - Digital PR

The role

You will run digital PR campaigns to earn links and mentions on high-authority sites. You will pitch journalists, manage client relationships, and report on organic performance using SEO and GEO criteria.

What you will do

• Run digital PR campaigns to earn links and mentions on high-authority sites
• Choose target publications and websites using SEO and GEO criteria
• Pitch journalists, editors and site owners to secure placements
• Help brands appear in AI answers
• Respond to journalist requests daily
• Analyse competitors' backlink profiles and find unlinked brand mentions
• Report on organic performance using tools like Ahrefs and Google Search Console
• Own a portfolio of Australian and international clients as their day-to-day contact
• Line manage one junior team member
• Help shape new programs around Reddit and AI visibility

Required qualifications

• A few years in a PR, comms or digital PR agency
• Journalist relationships you built yourself
• Experience managing clients directly
• Strong writing
• Comfort with numbers
• Experience managing or mentoring someone

Nice to have

• Any exposure to SEO, link building or search tools
• Former journalists who have moved into PR or content

Benefits

• Flat structure
• Real input into new programs around AI visibility and Reddit
• Monthly social events
• A paid day off on your birthday

About the company

Fulcrum is an independent, consulting-led digital agency in Sydney that works with recognised brands in Australia and overseas.