Sales and Marketing Executive

The role

You will manage a portfolio of several hundred existing customers to grow spend and transition them to an online ordering platform. The role involves running proactive call cycles and building email marketing campaigns.

What you will do

• Run a proactive call cycle across a portfolio of several hundred existing customers
• Build and run your own campaigns in Klaviyo, segmenting by buying behaviour, region and opportunity, and writing the copy yourself
• Use campaign data to decide where your time goes
• Onboard customers onto the ordering platform and walk them through their first orders personally
• Prepare quotes using the online quoting tool and follow them through to order
• Service by phone the customers who will never buy online
• Reignite dormant accounts that have gone quiet through lack of contact
• Report on what is working, what is blocking adoption, and where the platform needs to improve

Required qualifications

• Two or more years in a commercial role with real time spent on the phone
• Comfort making outbound calls to warm accounts
• Hands-on experience with an email platform such as Klaviyo, Mailchimp or HubSpot, including building segments and writing copy, or the appetite to own one within your first few months
• Commercial instinct
• CRM literacy and the ability to pick up new systems without being walked through them

Nice to have

• Candidates from FMCG, SaaS, agency, media or any consultative B2B environment are encouraged to apply

Benefits

• A clear growth plan
• Direct access to the general manager
• Product training is provided

About the company

Fulcrum has partnered with one of Australia's largest manufacturing groups. The business has supplied the country for decades and has thousands of employees with operations in every state.