Fulcrum

Digital Marketing Specialist

Sydney. Posted a month ago

The role

You will own paid search and paid social for two brands. You will manage budgets, forecasts, and results while providing recommendations to the Head of Acquisition.

What you will do

  • Own paid search and paid social for two brands across Google Ads, Microsoft Advertising and Meta.
  • Set and manage budgets, build forecasts and keep spend on track against new customer, CPO and ROAS targets.
  • Dig into performance, find the insight that matters and turn it into a clear recommendation for the wider team.
  • Build the Looker Studio dashboards the business uses to understand performance.
  • Design and run a test-and-learn programme across audiences, creative, offers and bidding.
  • Help launch a new brand, from its first campaigns through to scaling.
  • Broaden your remit into affiliates and help relaunch a referral programme.

Required qualifications

  • Around three to five years' hands-on experience across paid search and paid social, in-house or agency.
  • Depth in Google Ads and Microsoft Advertising, with Meta experience to match.
  • Experience building dashboards in Looker Studio.
  • Confidence in Excel for budgets, forecasts and pacing models you build yourself.
  • The ability to present performance insight clearly to people outside the platforms.
  • A genuine interest in how AI is changing search, bidding and measurement.

Benefits

  • Competitive salary plus super and bonus.
  • Full ownership of both paid search and paid social.
  • Direct line to the Head of Acquisition.
  • Help build a new brand's acquisition strategy.
  • Scope to expand into affiliates and referral.
  • Encouragement to test how AI is changing search, bidding and measurement.
  • Flexible arrangements to support your work-life balance.
  • Exclusive discounts across the brand portfolio.
  • An extra day off to celebrate your birthday.

About the company

A subscription-led ecommerce business with a range of exclusive products delivered to customers. They run a portfolio of consumer brands across Australia and New Zealand as part of a global group.