Head of Direct, FlexiPay & Credit Card

The role

You will lead the commercial expansion of the credit cards direct marketing programme. This involves defining strategy, managing performance and ROI, and overseeing operational execution.

What you will do

• Lead the commercial expansion of the credit cards direct marketing programme by defining the end to end strategy, commercial frameworks, and channel targets to scale acquisition
• Own commercial outcomes with a focus on increasing volumes and reducing customer acquisition cost through robust performance reporting, forecasting, and in-flight optimisation
• Identify new data sources and modelling approaches to enhance targeting
• Design structured tests to validate uplift and partner with analytics to implement improvements
• Manage the end to end operational execution and vendor relationships
• Ensure all activity meets compliance, data protection, and risk standards in line with internal policies

Required qualifications

• Proven experience developing and documenting prospect direct marketing strategies to drive commercial growth
• Familiarity with credit card acquisition or similar financial services products
• Ability to define unit economics and commercial frameworks, ensuring the channel aligns with broader finance and product ambitions
• Experience in sourcing third party data and implementing new modelling approaches to improve programme performance and ROI
• A track record of acting as a single point of accountability while aligning senior stakeholders across data, marketing, and finance functions
• Able to proactively identify ways to use Generative AI to streamline your daily tasks and improve your personal productivity
• Confident using approved AI tools safely and effectively to enhance your output and find a better way of working

Benefits

• Benefit allowance you can tailor to your own life and family
• Private medical and dental
• Health assessments
• Access to a digital GP
• Life assurance
• Share schemes
• Financial coaching
• Dedicated annual learning allowance
• Electric car and cycle-to-work schemes
• Season ticket loans
• Award-winning parental leave policies
• Barista coffee and subsidised Just Eat lunches

About the company

Funding Circle is a fintech company that builds a platform to provide funding to UK small businesses. It has the energy of a start-up with the stability of a public company.