Further

Field Marketer

Remote - US. Posted 5 months ago

The role

The Field Marketer will build and scale a field marketing engine to drive pipeline and revenue from Senior Living operators. This person will own the strategy, execution, and performance of presence at regional, state, and niche Senior Living conferences and association events.

What you will do

  • Develop and execute national field marketing strategy in partnership with Sales and Marketing leadership.
  • Identify, prioritize, and tier regional and state-level conferences based on ROI and pipeline potential.
  • Own the annual field marketing calendar and budget across all regions.
  • Manage end-to-end presence at regional conferences and association events nationwide.
  • Handle sponsorship selection, booth strategy, messaging, staffing, pre-event promotion, on-site engagement, and post-event follow-up.
  • Partner with Sales to align field efforts with territories, target accounts, and revenue goals.
  • Design field programs to convert conversations into demos and opportunities.
  • Track and report on event-sourced pipeline, influenced revenue, and ROI.
  • Act as the face of Further at live events to engage attendees and surface needs.
  • Develop long-term partnerships with regional and state Senior Living associations.

Required qualifications

  • 3–5+ years of experience in Field Marketing, Event Marketing, or Demand Generation.
  • Experience owning national or multi-region field marketing programs.
  • Proven ability to tie events directly to pipeline and revenue impact.
  • Strong project management skills.
  • Data-driven mindset.
  • Comfort working in a fast-paced, high-growth environment.

Nice to have

  • Experience marketing to Senior Living, Healthcare, or vertical SaaS audiences.
  • Familiarity with state and regional Senior Living associations.
  • Experience marketing to SMB or mid-market buyers.

Benefits

  • Competitive salary
  • Equity
  • Benefits

About the company

FURTHER is the leading AI-powered Sales & Marketing platform for senior living and healthcare organizations. Their suite of AI Agents and automated workflows streamline the buying process and automate repetitive tasks for sales teams.