Director of Demand Generation

The role

This individual contributor will build and run the enterprise pipeline engine. You will set demand strategy and execute programs including paid social, third-party programs, website conversion, nurture programs, and ABM.

What you will do

• Build demand generation strategy and quarterly plans tied to pipeline and revenue targets.
• Run programs including paid social, marketing automation tools, CRM, and creative briefs.
• Plan, launch, and optimize paid social campaigns.
• Build and run ABM programs targeting priority insurance accounts.
• Run third-party programs such as content syndication, sponsored webinars, and industry publications.
• Own website conversion including landing pages, demo request flows, forms, CTAs, and offers.
• Design and build email nurture programs by persona, funnel stage, and intent signal.
• Build and maintain full-funnel reporting.
• Define and refine lead scoring, routing, and handoff SLAs.
• Implement attribution and report pipeline performance to leadership weekly.

Required qualifications

• 7–10+ years of experience in demand generation, revenue marketing, or pipeline-focused growth marketing in B2B SaaS or AI technology.
• Experience owning a pipeline target.
• Hands-on experience running paid social and third-party programs.
• Experience improving website conversion and building nurture programs.
• Experience with funnel data and building reports.
• Fluent in Salesforce, HubSpot or Marketo.
• Experience with attribution and intent tools such as 6sense or Demandbase.
• Enterprise B2B experience with large deal sizes and long sales cycles.
• Experience working at a startup or high-growth company.

Nice to have

• Experience marketing to insurance or other regulated industries
• Background in insurtech or fintech
• Experience as an early or first demand generation hire at a venture-backed startup (YC, a16z, or similar)

Benefits

• Fully covered, best-in-class health, dental, and vision benefits
• Competitive compensation
• Meaningful stock options
• Company 401(k)
• Unlimited PTO
• Lunch and dinner onsite
• Team events, such as happy hours and off-sites
• Commuter benefits

About the company

FurtherAI is a YC and a16z-backed startup that brings pioneering AI solutions to market in complex, regulated industries.