Furtherai

Sr Field Marketing Manager

New York. Posted a month ago

The role

The Senior Field Marketing Manager will own East Coast events including industry conferences, ancillary events, and hosted events. This role involves strategy, execution, and proving ROI to leadership.

What you will do

  • Set and own the East Coast event strategy, calendar, and budget.
  • Decide where to invest or cut based on ICP, target accounts, and past results.
  • Co-own the event playbook, goal-setting framework, and reporting.
  • Set goals and plans for each event.
  • Equip Sales with target accounts, meeting goals, and context.
  • Partner with the marketing team to plan email and social campaigns.
  • Lead on site by solving problems, keeping meetings on track, and managing the booth.
  • Ensure outcomes are captured and follow-up is driven to completion.
  • Define success and report meetings, pipeline created, pipeline influenced, and ROI.
  • Provide recommendations on where to double down, adjust, or walk away based on results.

Required qualifications

  • 7+ years in B2B field or event marketing, including ownership of a regional or national event program.
  • Proven record of tying events to pipeline and revenue.
  • Experience running conferences, ancillary events, and owned events.
  • Strong strategic judgment paired with hands-on execution.
  • Track record of partnering with Sales and holding teams accountable to goals.
  • Comfort with CRM data, dashboards, and leadership readouts.
  • Strong attention to detail.
  • Experience using AI to streamline event execution and reporting.

Nice to have

  • Experience in insurance, financial services, or enterprise AI/SaaS.
  • An existing network of East Coast venues, agencies, and event organizers.

Benefits

  • Fully covered, best-in-class health, dental, and vision benefits
  • Competitive compensation
  • Meaningful stock options
  • Company 401(k)
  • Unlimited PTO
  • Outstanding in-office culture in the heart of New York City
  • Lunch and dinner onsite
  • Team events, such as happy hours and off-sites
  • Commuter benefits

About the company

FurtherAI is a YC and a16z-backed startup that brings pioneering AI solutions to market in complex, regulated industries.